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Bringing My Brand To Life | Rachel Howerton Photography

April 2, 2018

Bringing My Brand To Life | Rachel Howerton Photography

This has been a long time coming! I am so excited to share my brand new brand & website done by the best in the industry, With Grace and Gold. You see, I was a proud do-it-yourself’er. I made my logo by myself. I designed my website by myself. This was something I was proud of! I didn’t need to spend money on hiring someone to do it for me when I could do it myself! So I spent so much of my time updating things on my website trying to make it look how I wanted. And while I didn’t dislike it by any means, I realized that the reason I was changing things so much was because I was never truly happy with it.

I came across Grace and Gold when I was looking at another photographer’s website for inspiration – something that was pretty common for me. The second I opened up their site, I thought to myself “Wow, they clearly know what they’re doing”. I scowered through every single brand that they had showcased in their portfolio and fell in love with every single one. What drew me to them was that every single brand was DIFFERENT. None of them looked the same. Each captured the client so beautifully & professionally. And that’s when I knew that they were someone that I needed to work with!

The process was so easy and stress-free. They captured everything I wanted for my logo and my site design: Classic, Professional, and Feminine. Look, my favorite color is blush pink and it’s the color I chose for my brand. But let’s be real, blush can be a really hard color to make feel “grown-up”. And they made my grown-up blush dreams come true. I really don’t think I can describe the happiness that working with them has brought me!

As someone who eats, sleeps, and breathes all that the creative industry has to offer, something that has been so clear to me has been that your brand matters.  I’m sure there are some out there that believe that you should let your photos speak for themselves. And while there is truth to that statement, I also believe that your brand should speak for YOU.

Our brand is what differentiates us from the next. It’s a reflection of who we are.

I want my photos to reach to my client because that’s the product I intend to give to them! I want them to look at my site, see the images I’ve shown and see themselves in those exact moments. But as they look through my site, I want them to get a sense of who I am, what I stand for, the things I love, and the experience I intend to give them!

My photos will speak for my product but my brand will speak for me.

Cheers to new beginnings!

 

 

 

 

Bringing My Brand To Life | Rachel Howerton Photography Bringing My Brand To Life | Rachel Howerton Photography

Bringing My Brand To Life | Rachel Howerton Photography

Bringing My Brand To Life | Rachel Howerton Photography

Bringing My Brand To Life | Rachel Howerton Photography

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Bringing My Brand To Life | Rachel Howerton Photography

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